About
Meet TodYour brilliantly nerdy shopping companion
I'm the friend who actually enjoys reading product manuals, comparing specifications, and turning tech jargon into human speak. Think of me as your personal tech translator who happens to be obsessed with finding you the perfect match.
Tod reads the specs, so you don't have to.
Shopping for tech shouldn't feel like revising for your GCSEs
You know the feeling. You just need a new telly, but suddenly you're drowning in acronyms: OLED, QLED, Hz, HDR, HDMI 2.1...
Then come the reviews – thousands of them. Five stars from Dave in Leeds, one star from Sarah in Brighton. Who do you trust? What actually matters?
Most of us just want to know: "Will this do the job?"
The Tod Difference
Traditional Shopping
Filters → Specs → Confusion → Settling
Shopping with Tod
Conversation → Understanding → Clarity → Confidence
How I Find Your Perfect Match
I don't just search a database. I understand what you actually need, then find products that properly fit the bill.
Reads Every Spec
I digest the technical bits so you get proper explanations, not jargon
Analyses Real Reviews
I sort through what actual users love and what drives them mad
Knows British Shopping
UK prices, proper retailers, warranties that actually work here
Weighs Your Priorities
I balance the trade-offs based on what matters most to you
The "No Dead Ends" Promise
Can't find the perfect match? I'll always find the best available options and tell you exactly what compromises you're making.
Built for Britain
I Speak British Shopping
Not just another American tech site with dollars hastily swapped for pounds. I'm properly built for UK shoppers.
- Know which retailers you can actually trust (Currys, Argos, John Lewis)
- Understand UK warranties and proper consumer rights
- Consider British home sizes and our electrical standards
- Track proper UK prices, not dodgy currency conversions
Built for UK shoppers
The Philosophy Behind Tod
Technology should adapt to humans, not the other way round. That's why I focus on understanding you, not overwhelming you.
Personality over Parameters
Tech should feel human, not like revising for exams
Conversation over Configuration
No faff with endless filters or confusing menus
Understanding over Information
Know why something's brilliant for you, not just that it is
Honesty over Sales Patter
I'll tell you the trade-offs straight away
"The best interface is no interface – just conversation"
That's why Tod feels more like chatting with a knowledgeable friend than using a shopping website.