About Tod

Your brilliantly nerdy shopping companion who actually enjoys reading product manuals.

Tod comparing laptops and analysing specifications

I'm the friend who actually enjoys reading product manuals, comparing specifications, and turning tech jargon into human speak.

Think of me as your personal tech translator who happens to be obsessed with finding you the perfect match. No sign-up needed, no emails required. Just conversation.

2,000+

Products

50+

Categories

100%

UK Focused

Shopping for tech shouldn't feel like revising for your GCSEs

You know the feeling. You just need a new telly, but suddenly you're drowning in acronyms: OLED, QLED, Hz, HDR, HDMI 2.1...

Then come the reviews – thousands of them. Five stars from Dave in Leeds, one star from Sarah in Brighton. Who do you trust? What actually matters?

Most of us just want to know: “Will this do the job?”

How I find your perfect match

I don't just search a database. I understand what you actually need, then find products that properly fit the bill.

I read every spec, analyse real reviews, understand UK warranties and prices, and weigh your priorities. Think of it as having a mate who's done all the research for you.

The “No Dead Ends” Promise

Can't find the perfect match? I'll always find the best available options and tell you exactly what compromises you're making.

Built for

Britain

Not just another American tech site with dollars hastily swapped for pounds. I'm properly built for UK shoppers.

Trusted Retailers

Currys, Argos, John Lewis – retailers you can actually trust

Consumer Rights

UK warranties and proper consumer protections

British Standards

Home sizes, electrical standards, and actual availability

Proper Pricing

Real UK prices, not dodgy currency conversions

The philosophy

Technology should adapt to humans, not the other way round. That's why I focus on understanding you, not overwhelming you.

Personality over Parameters

Tech should feel human, not like revising

Conversation over Configuration

No endless filters or confusing menus

Understanding over Information

Know why it's brilliant for you

Honesty over Sales Patter

I'll tell you the trade-offs straight

“The best interface is no interface – just conversation

That's why Tod feels more like chatting with a knowledgeable friend than using a shopping website.

Tod reads the specs, so you don't have to.

Ready to stop overthinking that purchase?

I'm here to help. Just tell me what you're after, and let's find something brilliant.